![]() Custom fonts also take a while to load, so it’s best to keep them to a minimum in your emails. However, they can be tricky for email since not all clients support custom fonts.Įnsure you have fallback fonts (like Arial or Times) in place if the custom font doesn’t render. They give your emails a unique, professional look that helps you stand out. ![]() ![]() Need inspiration for your next email campaigns? Check out our collection of free newsletter templates and examples.Ĭustom fonts are fonts unique to your brand. Best fonts for Gmail: Arial, Open Sans, Roboto.Best fonts for professional emails: Georgia, Helvetica, Arial, Ubuntu, Poppins.Best fonts for email signatures: Poppins, Open Sans, Roboto, Lato, Oswald.Best fonts for transactional emails: Times New Romans, Raleway, Merriweather, Roboto, Lato.Best email-safe fonts for marketing newsletters: Arial, Oswald, Tahoma, Raleway, Roboto.The fonts in the list below will ensure that your message is not only easy to read but also that your emails display consistently across different devices. But if you haven’t chosen yet or want help choosing email-safe fonts, this list of tips and examples will help. If you’ve already chosen a font for your brand that you like using, the best thing to do is check it’s safe to use. How to choose email-safe fonts for your campaigns It has great readability even in small sizes, making it a perfect fit for emails or websites. (The question of where on the internet to find a free copy of Helvetica is beyond the scope of this answer coughpiratebaycough.Verdana is another Sans Serif typeface with a rounded quality that makes it look more friendly and approachable than Arial. If you choose to go this route, you might have a strong case that it's perfectly legal, on the very low chance that anybody actually wanted to try to sue you for it. As far as I know, this is a pretty huge Grey Area as far as fonts are concerned. Copyright cases in other media have established that in certain cases, making copies of a protected work for personal, private, noncommercial use is legal. I'm not aware that any court has established any sort of fair use doctrine for fonts. That just leaves the question of fair use, which is a big one. In common language, the license says, "Even though this work is covered by copyright, we're gonna be nice and let you make some extra copies anyway as long as you stick to our terms." The license agreement, by allowing installation on multiple computers, represents a sort of voluntary waiver (by the author) of protections generally guaranteed by copyright, rather than an addition of new restrictions, and so would likely hold up in a court of law. (This is why other companies can create fonts that look so incredibly like Helvetica without infringing on the copyright.) Like Microsoft Word, once you buy it, any content you create with it is entirely your own. You're not buying the actual image of the font, just the code that creates the image. Technology-wise, the font is available in PostScript, TrueType, and OpenType variants all of these are useable on Linux if you have the right software installed.ĮDIT: As far as the dirty details of licensing issues: Fonts have been legally classified as computer software. The font file itself may be installed on up to 5 computers. personal use, professional use, whatever, it doesn't matter. With the basic license (which comes with any Linotype font), you're free to do whatever you want with any documents you create using the font. They sell individual variants for $26, or packages for a variety of prices depending on what they include. The simple answer is to buy the font right from the official distributor, Linotype.
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